We’re more than a program — we’re a movement.
A place where young people aged 5–17 turn their creativity, curiosity, and courage into real-life business experiences.
From market stalls to eco-enterprises, Kids in Business inspires the next generation of innovators, problem solvers, and community leaders.
Our Mission
Our vision is to create a generation of confident, capable, and creative young people who see possibilities, take initiative, and believe in their ability to make a difference.
We aim to foster an entrepreneurial spirit in children by giving them real opportunities to lead, learn, and grow — in business and in life.
Why Our Work Matters
In New Zealand, financial literacy and entrepreneurship are not consistently taught as practical subjects in schools. While students may learn about money in theory, many young people finish school without understanding the fundamentals of business, such as how to price a product, manage costs, interact with customers, or turn an idea into income.
At the same time, the world of work is changing. Young people today are increasingly exploring side hustles, freelance work, and entrepreneurship as alternative career pathways. However, without early exposure to these skills, many lack the confidence or knowledge to take their ideas further.
At Kids in Business, we believe that learning enterprise skills early can transform a child’s future. When young people are given the opportunity to create ideas, solve problems, and experience earning their own money, they develop confidence, resilience, communication skills, and financial understanding.
Our goal is simple: every child in New Zealand should have the chance to experience creating and running a small business while still at school. Through this experience, they gain practical skills, confidence, and an entrepreneurial mindset that will support them in whatever path they choose — whether that is employment, further education, or starting their own venture.
57%
of New Zealand adults lack strong financial literacy skills
1 in 3
Kiwi adults struggle with basic money concepts
70%
of parents want financial literacy to be taught in schools
40%
of young people want to start a business but don't know how